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O2O Fashion Store Discovery App Fashalot Raises Funding From Capillary Technologies, Others

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Gurugram-based Fashalot, a location-based O2O fashion discovery platform, has raised an undisclosed amount of Pre-Series A funding. The round was led by Capillary Technologies and saw participation from Whiteboard Capital and existing investors YourNest Angel Fund, Rajul Garg.

The startup will use the recently raised funds for updating its technology, hiring more talent and to scale its user base.

Talking about the investment, Aneesh Reddy, co-founder & CEO, Capillary Technologies, said, “As a company dedicated to providing solutions for retail store marketing and branding, we are pleased to have invested into Fashalot. We believe in Fashalot’s future of replacing traditional modes of marketing such as print and media. The fashion retail industry in India is pegged at $100+ Bn, in which 98% of sales........

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