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Beyoncé's highly anticipated hair care line Cécred officially launched this morning. It's the latest business endeavor for the musician and one that holds special significance for her.
The 32-time Grammy winner credits early lessons in entrepreneurship to her mother, Tina Knowles. In the 1980s, Knowles ran a hair salon out of their home in Houston and later opened a standalone space called Headliners. In fact, as a kid, Beyoncé's first job was sweeping hair at the salon. One of her mom's clients, an opera singer, inspired her to be a performer, and eventually, Beyoncé--with her band Destiny's Child--got her start performing for customers at the salon.
Plenty of celebrities collaborate with major brands when they want to launch a beauty line, but Beyoncé, Cécred's founder and chairwoman, opted for a more hands-on approach, funding the company entirely on her own. Although she's been hinting at a beauty line for months, Cécred is six years in the making. The company even built an in-office salon and lab in Los Angeles for developing and testing the products' patent-pending formulations, which are made with ingredients like honey and keratin.
"This business was led by heart and passion, not by a business plan," Beyoncé told Essence in a rare interview. "Every hair texture deserves testing, research, and development. Black women in general are the last to be included in testing. We are often prescribed things based on studies we were not included in. It's bigger than me, or hair. Now we have created something that celebrates healthy hair for all women, including us."
Tina Knowles, the company's vice chair, also helped develop the products, drawing on her experience running a salon. "Back then there was no one product that mixed high-tech hair care with the nourishing moisturizers and oils so vital to textured or color-treated hair, so I mixed the two," Knowles told Essence. "I was told Black women's hair could not have color and perm at the same time. I proved that theory wrong. Now Cécred has the latest science with tried-and-true rituals passed down from generations before."
The company's CEO is Grace Ray, who formerly served as CEO of the budget makeup brand Milani Cosmetics and the hair care line Living Proof. Starting today, an initial eight-piece collection called Foundation is available through cecred.com, with prices ranging from $20 to $52. The initial lineup includes restorative products including a clarifying shampoo and scalp scrub in one, a hair mask, and a rose-scented fermented rice treatment meant to be mixed in a dedicated "Ritual Shaking Vessel."
This is not Beyoncé's first foray into entrepreneurship. She and her mother briefly had a fashion line called House of Deréon in the early 2000s, and she launched the athleisure brand Ivy Park in 2016. She also has her own management and production company, Parkwood Entertainment, which produces her concerts and documentaries.
And with her latest entrepreneurial venture, Beyoncé is giving back. The singer's foundation, BeyGOOD, has launched the BeyGOOD x Cécred Fund, which will provide $500,000 annually in grants to salons and scholarships to cosmetology schools.
"Cécred is a legacy project for me, one that's probably the most rooted in my ancestry," she told Essence. "It's so far beyond business. Hair is our lineage; it's our family story."
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Beyoncé's Hair Care Line, Cécred, Launches Today
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21.02.2024
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Beyoncé's highly anticipated hair care line Cécred officially launched this morning. It's the latest business endeavor for the musician and one that holds special significance for her.
The 32-time Grammy winner credits early lessons in entrepreneurship to her mother, Tina Knowles. In the 1980s, Knowles ran a hair salon out of their home in Houston and later opened a standalone space called........
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