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Two Ex-Googlers Compete for the Worst Silicon Valley Business Idea

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Some entrepreneurs have brilliant ideas that could remake industries. Some ideas seem downright silly when you consider how much they charge for what they do. Then there's Bodega, a company that seems like a rehash of an old idea combined with branding that has caused the Internet to explode with outrage as people became aware of its existence this week.

The company, started by two people who previously worked at Google, just received $2.5 million dollars in a first investment round from First Round Capital, Homebrew, and Forerunner Ventures. The company is "building hardware, software and supply chain operations to create delightful automated stores that are only a few feet away and always stocked with what you need." Kiosks as some media outlets are calling them. I will stick with vending machines, because that is exactly what they are.

Vending machines are far less glamorous than delightful automated stores and get to the point of the business model: get machines placed in well-trafficked areas, stock them with what you think people will want, make sure you have people running around refilling the machines, operate distribution centers to send out the goods, perfect purchasing processes to keep costs low, and remember that........

© Inc.com