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Turkish tourism sector set to say ‘back to Istanbul’

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A number of leading Turkish tourism players are set to launch a campaign to promote Istanbul as a top global tourism brand again after a tough period that especially hit the country’s top tourism destination.

Istanbul hotels’ loss in revenue exceeded 1 billion euros in the first half of 2017 compared to the same period of 2015, despite a recent ease in security concerns, a leading sector association stated on July 31.

Istanbul again saw the largest revenue loss among all European destinations in 2017. The revenue per room regressed from 39.4 euros to 32.7 euros in the first six months of the year, according to STR Global data.

The general manager of the Sofa Hotel Nişantaşı, Cantekin Temizer, said the planned campaign will call people all over the world to be “back to Istanbul.”

“Istanbul was one of the........

© Hürriyet Daily News