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The crazy row over #organikhosaf

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If you are a foreigner in Turkey and used Twitter in the last couple of days, you were probably puzzled over the frenzy of the hashtag “organikhosaf.” Let me try to explain it.

There is a TV show on the state-run TRT called “Bir Fikrin mi Var?” (Do you have an idea?), which is the Turkish version of the Dragon’s Den. People compete with their business ideas and a jury panel of investors test competitors and decide on which idea should be brought to life in the end. After 10 episodes, the winner wins 2 million Turkish Liras. In each episode three ideas compete with each other.

On one episode, an entrepreneur-to-be woman, wearing a headscarf, presented her idea of mass producing and selling organic compote in markets and shopping malls. She said she solved the problem of compotes that have short shelf lives. On that particular episode there were two other business ideas competing with the organic compote idea. One of them was a floating snorkel and the other was a mobile psychical therapy device. The organic compote idea won on that episode but was........

© Hürriyet Daily News