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Is it any wonder the vloggers are revolting?

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IT'S not a particularly good look, when you’re making a stack of money out of what looks to everyone else like trivial fun, to gripe about how unfair it is that celebrities have it better. But that, essentially, is the complaint of the hugely successful make-up blogger James Charles, who has around six million followers, happens to be 46th on the Instagram rich list published last week by Hopper HQ, and charges, on average, around £7,340 per post.

Charles, a charismatic 19-year-old, gay vlogger who always introduces himself to the make-up wearing sisterhood with the phrase, "Hi sisters!", last week took to Twitter to have a good old moan about the various ways in which YouTubers are misunderstood, not given enough credit, and not quite recognised as the major celebrities they really are. “Only major difference,” he pointed out, between celebrities and YouTubers, “is the pay gap & respect”. He also went on to moan about being “paid a FRACTION by advertisers & still not taken seriously by brands or media”.

My first reaction was to think, “he’s young, he’ll soon get through this whole narcissistic phase and learn to sound a bit less arrogant”. The social media star who gained wider fame when he became the face for the CoverGirl cosmetics brand in 2017, must, after all, realise........

© Herald Scotland