QOSHE - Lego is about more than just kids' toys—its adult collectors are proving lucrative for the Danish company's $9.7 billion sales - Prarthana Prakash
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Lego is about more than just kids' toys—its adult collectors are proving lucrative for the Danish company's $9.7 billion sales

13 14
15.04.2024
In 2020, Lego launched its adult-focussed category. Adults also introduce kids to Lego, making them a critical group to the Danish toymaker's growth.

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