Small business is big business. More than half of all Americans either own a small business or work for one, and two out of three new American jobs are small-business jobs. National Small Business Week is a yearly event, one too few businesses take advantage of.

For all the things Americans disagree about, small business is one they all support: According to Pew Research Center, 86% of Americans were reported to have a favorable opinion about small businesses in February (up from 80% in October of 2022).

With big-time government support and the favor of almost every American, you should be taking advantage of National Small Business Week.

Related: One Founder's Super-Sized Side Hustle Is Helping Small Businesses — and It's On Track to Generate More Than $50 Million This Year

National Small Business Week is a great opportunity to remind customers, prospects and your community that you're in business, that you're an important part of the American economy and that you're an important part of the community. Through a few basic activities, you can leverage your community's predisposition to favor you. If you do it right, you'll find yourself with a few extra dollars in your pocket. You'll strengthen ties with current customers and connect with potential customers.

Keep these six basic goals in mind as you plan.

Related: I've Served Small Businesses for More Than 10 Years — Here Are 3 Investments to Consider That Will Help You Succeed

But what should you do? Here are some suggestions, but don't limit yourself to these alone. The more creative you are, the more successful you should be.

Related: Don't Let Inflation Kill Your Small Business. Here's How to Secure More Funding and Give Yourself a Financial Cushion.

The old adage that "There's no such thing as bad publicity" isn't 100% true.

Sign up for and attend the National Small Business Week Virtual Summit. The U.S. Small Business Administration and SCORE offer educational webinars, exhibit booths, free business resources, peer-to-peer networking rooms and business advice from SCORE mentors online for no cost. All you need to do is register.

This year's National Small Business Week occurs just as there are signs that the economy is on the rise, with inflation declining, GDP rising more than predicted and job strength expected to continue. This is a great chance to ride the wave and generate more revenue. Don't miss it!