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AI meets fashion

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In the 2006 film, The Devil Wears Prada, actor Meryl Streep who plays Miranda Priestly, a powerful fashion editor, gives her new assistant a dressing down for not understanding fashion. She tells her that fashion is whatever a select group of designers say it is. But what she fails to anticipate is how these czars of style will one day be challenged on their own turf by another set of fashionistas: machines.

As artificial intelligence (AI) pervades almost every field today, lines of an algorithm are now sashaying down the catwalk. India’s fashion and retail industry too have started to rely on the power of machines to come up with the latest styles.

“Fashion is like art, but there is also a lot of data involved in it,” says Myntra’s chief product officer Ambarish Kenghe. The country’s largest fashion e-tailer, in terms of sales, has been selling machine designed T-shirts under the brand name "Moda Rapido" and "Here and Now" for the past six months, with the products sometimes outselling other human augmented........

© DailyO