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The lessons our politicians can learn from Love Island

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14.06.2018

The phenomenon that is ITV2’s Love Island hit the UK’s screens again this week, drawing the channel’s biggest ever audience, as 2.95m viewers tuned in to see the first arrivals to the Mallorcan villa.

That’s more than the number of people who watched Jeremy Paxman grill Theresa May and Jeremy Corbyn during last year’s General Election campaign.

The hit show has swept the nation, with a record-breaking 85,000 people applying to be this year’s contestants – 49,000 more than those who applied to attend Oxford or Cambridge.

With the uncertainty of Brexit a glowering cloud over Westminster, the British electorate is more disengaged than ever. Last month’s local election turnout was estimated at 36 per cent, another dismal number........

© City A.M.