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Using BI Data for Good, Not Evil

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Business Intelligence (BI) is powering organizations across the globe, and examples of its effects are in the news daily. Unfortunately, stories of malicious intent are typically the ones that get the most publicity. The negative stories often involve millions of innocent people that had no involvement or even awareness that their information was being analyzed. The latest and most scrutinized instance is the recent violation involving Cambridge Analytica and Facebook. Perhaps the most frightening aspect of the entire incident is realizing it’s not a unique case. It’s merely an example that was brought to light and publicized. Similar activity is rampant across many social media platforms, which should be a serious consideration for anyone who engages with such sites.

However, that same BI technology is being employed pervasively........

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