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How to Discover Irresistible Content Ideas Using Reddit

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We’ve all been there.

Staring at that dreaded blinking line on a blank page.

Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post.

And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much.

It’s a simple strategy that I’ve used to source content ideas for blog posts, workshops, online courses and more.

And all it takes is a site that many of us already visit every day: Reddit.

But first, why Reddit? 3 reasons you need to pay attention

There are plenty of websites and communities online that you can use for your content research.

And you should poke around to find those corners of the internet where your audience is lurking.

Some other places you’d do well to look are:

  • Facebook Groups
  • Quora
  • LinkedIn Groups
  • Slack Channels (here are 1,000 of them!)

But here’s why Reddit is a can’t-miss resource, especially when you’re just starting to look:

It’s massive: Reddit is the 6th most popular website on the planet

According to Alexa.com, Reddit is the sixth most popular website on the planet.

And Google Trends data shows no sign of this growth slowing down.

2. Users find it really engaging: 43% more engaging than Facebook

It’s not just traffic that makes Reddit so valuable. It’s how engaged that traffic is.

According to statistics published in The Next Web, the average Reddit user spends 15 minutes, 47 seconds on Reddit.com each day, compared to just over 11 minutes for Facebook.com visitors and 6 minutes 23 seconds on Twitter.com.

And the platform is growing at an incredible rate: Reddit had more than 330........

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