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Using Your Channel Incentive Program To Build Better Partner Relationships

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If you’re in the manufacturing business, you know just how important it is to maintain strong vendor and partner relationships. You might make the best stoves, microwaves, medical devices, carburetors, pool supplies, and so on, but if you don’t have a reliable way to get your products to market and in front of customers, your business will suffer.

The key to success is to individualize and grow these vital relationships with your partners. As many manufacturers know, channel incentive programs do more than help you promote products and sales among your distribution channel; they help to strengthen relationships with your vendors. In this blog, we’ll look at five ways to use indirect channel incentive programs to bolster your relationships with vendors.

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It’s a competitive business environment, and though you might make the best of whatever it is you manufacture, you’re not the only game in town. Everyone, from those in the C-suite to those making the sales,........

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