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Top 5 Money-Making Facebook Marketing Tips

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So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or your client’s business, for online supremacy, and you’re prepared to take the next step. Facebook marketing. A goldmine of opportunity, if you know what you’re doing.

Here’s the thing: you don’t know what you’re doing. Or, you have a pretty good idea, but you’d like to fine-tune your game. You’ve read our Facebook Advertising Tips, but marketing proper? You have some questions. You’d like to explore all the “free” marketing options at your disposal before you spring for Facebook ads.

It’s ok. We get it. We’re here to help.

We’ve put together our five best Facebook marketing tips to help you get the most bang for your online business’s buck. Use these if you’re in a bind, if you’re looking to optimize your social strategy, or if you’re just trying to get your Facebook marketing efforts off on the right foot.

Let’s dive in!

1. Set Up a Dynamite Facebook Business Page

Facebook, yeah? We know! We’re all jones’d up too! Let’s get right into engagement tips, shall we?

Not quite yet. Before you flex your Facebook marketing muscles, first things first: you need to set up a Facebook Business Page your business can be proud of. If your website is the Death Star—the mothership in your quest for online domination—your Facebook Business Page is a lesser, albeit still important ancillary ship that I would know if I knew Star Wars more better. It’s not the end all be all, but it’s still a damn important emissary for your business.

To create your Business Page, do the following:

  • Head to Create a Page on Facebook.
  • Of the six different types of pages you can create (Local Business or Place, Brand or Product, etc.), select the one that most accurately describes your business.
  • You’ll be directed to a form to fill out some basic information about your business (address, contact information, etc.).
  • And voila!

    You have a beautifully vacant canvas upon which to front the vital and appealing facts of your business. You’ll want to head to Settings at the top right of your page, and, within Edit Page, change your Template from Standard to Business. This will give you access to a customizable call-to-action button (see: top right of the above image) and several other seemingly small but business-friendly features.

    Next, equip your page with an eye-popping username, a profile picture (170×170), and, perhaps even more important than a profile picture, a cover photo or video (820×312). From there, your two most important page tabs are going to be About and Settings. Use the About tab to fill out more in-depth details about your business—what you’re about, where your customers can find you, how they can get in touch, and your hours of open service.

    Head into Settings to manage page roles (add or delete admins, editors, and advertisers), connect your Instagram account, give your page a chatbot (Messenger Platform), set age........

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