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How to Increase Your Amazon Seller Feedback Rating

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Amazon ranks seller performance in many ways, with one of the most important being your seller rating. It is a rating of how customers feel about you as a seller and the service you’ve provided them. If you want to get sales and win a share of the elusive Buy Box, it’s something you should know about and pay close attention to.

Your Amazon seller rating ranges from 0-100, with 0 being the absolute worst you can score and 100 marking perfection. A seller rating of over 95% is expected, ideally over 98%.

Amazon seller rating explained

For each order, Amazon grades your performance on the following metrics:

  • Shipping time: The shipping time you advertise for an item should be reflected in reality.
  • Seller cancellations: You’ll lose points if a buyer places an order and you cancel it.
  • Chargebacks: This is when a buyer contacts their credit card company to make good the loss on a disputed or fraudulent transaction.
  • Customer inquiries: The longer you wait to answer customers’ questions, the more likely it is that you’ll lose points on your rating; you should be aiming to reply to all customers’ inquiries within 24 hours.
  • Feedback: If you’re consistently getting negative reviews, your seller rating is going to take a hit. (Keep reading to find out how to avoid negative feedback.)
  • A-to-Z claims: When a buyer feels any of the above weren’t to their liking, they can make an A-to-Z claim so that Amazon will investigate their issue.

Amazon knows that a decent time frame is needed to properly assess your worth as a seller, so they look at all orders from the last 365 days.

For example, you’re assigned a score on each individual order, then all the scores from all orders in the last 365 days are tallied up, then divided by the number of orders. If you’re “Not Yet Rated”, this means that you have had zero orders in the last 365........

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