We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

Don't blame Rotten Tomatoes, Hollywood, blame your rotten movies

3 0 0

I was surprised to learn last week that the most powerful people in Hollywood were not named Weinstein, do not have the power to greenlight films, and don't have Brad Pitt on speed dial. They're not rich and famous; they don't throw bashes at Cannes or host cocktail parties during Oscar season.

No, the new Hollywood powerbrokers are a far simpler sort – you've probably never heard of most of them. They're little more than data points, truth be told.

There's no reason to believe that Rotten Tomatoes is dragging down box office because critics have amassed greater cultural clout.

That's right: the critics who make up Rotten Tomatoes are the biggest, baddest villains Hollywood has cooked up since Darth Vader (and I'm one of them).

At least, that's what the executives who talked to The New York Times' Brooks Barnes would have you believe. Sure, some of the movies were bad, a few executives were willing to admit. "But most studio fingers point toward Rotten Tomatoes, which boils down hundreds of reviews to give films 'fresh' or 'rotten' scores on its Tomatometer," Barnes reported.

Brett Ratner said at a festival last year that the review-aggregating site would be "the destruction of our business", and the biz's brightest........

© Brisbane Times