If you saw Elon Musk’s profane performance the night before the Cybertruck’s launch and aren’t considering buying one, then presumably you now know what you can go do. Tesla Inc. famously long avoided advertising, while its chief executive seems to be embracing a form of anti-advertising these days. But in assessing the significance of Tesla’s latest vehicle, unveiled Thursday, advertising seems the most useful rubric.

That one is even contemplating the meaning of this new product suggests Tesla is winning already on some level. Musk has over the years inserted himself, sometimes grotesquely, into such non-vehicle-related situations as a Thai cave rescue, pandemic prognoses and, of course, the Israel-Hamas War. He has perhaps internalized the old saw of it being better to be talked about than not more than Oscar Wilde ever did.

QOSHE - Musk Wants the Cybertruck Even If You Don’t - Liam Denning
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Musk Wants the Cybertruck Even If You Don’t

15 0
01.12.2023

If you saw Elon Musk’s profane performance the night before the Cybertruck’s launch and aren’t considering buying one, then presumably you now know what you can go do. Tesla Inc. famously long........

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