Parents of Gen Z might be surprised to find knockoffs on their children’s wish lists this holiday season. More affectionately called “dupes,” cheap imitation purses, beauty products and other items have become all the rage with Gen Z and younger millennials. Buying knockoffs is a tradition going back generations, but the new twist is publicly outing yourself as owning and wearing them.

The public embrace of dupes offers an interesting look into the Gen Z psyche. On one hand it would seem dupes go against Gen Z’s reputation for conscious consumption, ready to boycott a company for any indiscretion. On the other hand, dupes themselves can be viewed as subversive, seemingly undercutting expensive brands, and even capitalism itself. Owning up to acquiring a dupe also is a form of information sharing, another Gen Z virtue.

QOSHE - Generation Dupe: Why Gen Z Admits to Buying Knockoff Goods - Erin Lowry
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Generation Dupe: Why Gen Z Admits to Buying Knockoff Goods

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21.12.2023

Parents of Gen Z might be surprised to find knockoffs on their children’s wish lists this holiday season. More affectionately called “dupes,” cheap imitation purses, beauty products and other items have........

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