When Zazie Beetz and Jack Quaid announce the nominees for the 96th Academy Awards live on ABC Tuesday, network executives will be keeping their fingers crossed for the main event: Oscars night, on March 10. How many people will tune in for one of Hollywood’s biggest nights out?

The network, owned by Disney, is expected to clear its ad inventory for the glamor event. But it dropped prices to sell out last year’s show, and advertisers will be watching the viewership numbers of other awards shows to decide how to apportion their spending.

QOSHE - Awards Shows Like the Oscars Are Doomed - Bobby Ghosh
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Awards Shows Like the Oscars Are Doomed

16 0
23.01.2024

When Zazie Beetz and Jack Quaid announce the nominees for the 96th Academy Awards live on ABC Tuesday, network executives will be........

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